Emily Garcia
- Emily recently moved to a new city and wants a more flexible way to learn new skills and connect with others. Although interested in graphic design, she finds online learning isolating and traditional classes too expensive and restrictive. She also wants to share her own skills but lacks confidence in teaching others.
- Prefers interactive and community-driven learning experiences
- Feels more comfortable in casual and approachable environments
- Enjoys building social connections through shared interests
Age: 27
Gender: Female
Location: mid-sized city
Occupation: Marketing Coordinator
- Learn a variety of skills, such as design, cooking, and fitness, through interactive online sessions
- Share her own creative skills without feeling pressured or judged
- Connect with people who share similar interests across different skill areas
- Online tutorials across different skills feel one-directional and lack interaction
- Existing platforms are often too specialized or expert-driven
- Difficulty finding trustworthy people to learn from across different skill categories
“I want a simple and comfortable way to learn and share different skills online—without feeling like I need to be an expert.”